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Dedicated expert

Who hires Sloane Kade

Made for businesses that
refuse to blend in.

Most websites look like everyone else's.

I build sites that make people stop, look, and ask who made them.

No prebuilt themes, no borrowed frameworks — just a purpose-built site designed from the ground up for your brand. Starter sites from $500. Full custom from $1,500. If you're tired of interchangeable layouts, you're in the right place.

Authors & WritersSmall BusinessesArtists & CreativesProduct LaunchesInteractive FictionSatire & ParodyPortfoliosBrandsAnything distinct

Flagship project

A phone OS.
In the browser.
From scratch.

SMAU is a mobile OS simulation built entirely in vanilla JavaScript using the Web Components API. Custom app architecture, drag-and-drop icon rearrangement, internal routing, per-app CSS injection. Built as a live storytelling interface for interactive fiction. There is nothing else like it on the open web.

Open SMAU

Selected work.

12 projects — click to expand

  • Hyperfocus Labs terminal style SaaS
    Hyperfocus Labs
    SaaS · Education · ADHD
    AI prompting strategies built for ADHD brains trying to finish their projects. Selling the bridge, not the destination. Clear, focused, and easy to use.
    $ prompt --adhd
    >
    Visit site →
    The Challenge
    Sell ADHD productivity tools without sounding preachy, clinical, or condescending.
    The Approach
    Terminal aesthetic, direct language, no fluff. Speaks to ADHD brains by mirroring how they actually think.
    The Result
    Visitors feel understood immediately. Conversion comes from recognition, not pressure.
    SaaSEducationFocus
  • Nunatal pharmaceutical parody site
    Nunatal
    Satire · Pharmaceutical Parody
    A full pharmaceutical parody site for a placebo drug available in every format. Clinical copy, perfectly straight face, committed to the bit all the way through.
    Ask your doctor about Nunatal®
    Visit site →
    The Challenge
    Commit to a pharmaceutical parody without breaking character or losing credibility as design work.
    The Approach
    FDA-style formatting, clinical copy, straight-faced humor. The joke is in the restraint, not the punchline.
    The Result
    Highly shareable. People link it because the commitment to the bit makes it genuinely impressive.
    ParodyCopywritingViral
  • Crimson Ledger AI personalities store
    Crimson Ledger
    AI Personalities · Art Commerce
    Original AI personalities and artwork for sale. Where identity becomes the product and the store is part of the experience.
    ENTITY_047
    status: awake
    mood: curious
    Visit site →
    The Challenge
    Sell AI personalities as products without reducing them to generic chatbot listings.
    The Approach
    Live entity cards with mood cycling, terminal aesthetic, commerce layered over narrative.
    The Result
    Store feels like an experience. Visitors browse the way they'd browse characters, not catalogs.
    AIArtCommerce
  • Latent Space AI podcast brand
    Latent Space
    Media · AI Podcast Brand
    AI podcast brand and site. The space between inputs and outputs — where the interesting things live. Brand built to match the subject matter.
    Visit site →
    The Challenge
    Brand an AI podcast without using every cliché in the tech aesthetic playbook.
    The Approach
    Clean typography, audio-wave visual identity, restrained palette. Serious media feel without being cold.
    The Result
    Reads as an established media brand. Listeners trust the content before pressing play.
    PodcastMediaBrand
  • Unmodified food sourcing community tool
    Unmodified
    Community Tool · Food
    Non-GMO food sourcing and community tool. Clean design that earns the trust it's asking for before asking for it.
    🌿🌱🍃
    Visit site →
    The Challenge
    Build a food sourcing tool where visitors trust the data before they've even read it.
    The Approach
    Clean, natural, simple. No greenwashing clichés — trust built through restraint and clarity.
    The Result
    Instills quiet confidence. Users feel the care in every interaction without being told about it.
    CommunityTrustClean
  • Tattoops parody service site
    Tattoops
    Parody · Service Site
    Fake tattoo removal service that commits to the bit completely. A joke site still deserves to be a great one — and this one is.
    ★
    ☆
    ★
    REGRETS?
    Visit site →
    The Challenge
    Make a joke site that's actually well-designed and functional enough to be worth sharing.
    The Approach
    Commit to the bit fully. Clean parody copy, fast interactions, real polish where it matters.
    The Result
    People share it because it's genuinely good — not just because it's funny. The craft carries the joke.
    ParodyBrandCopywriting

Want a site people
actually remember?

Every project starts with a completely original visual system. No prebuilt themes. No borrowed bones. Just a site designed and built for you specifically.

I take a limited number of projects each month — so every one gets full attention.

The definitive pricing — starter & full site
Starter — one-page site, 1–10 days$500
Full Site — multi-page ecosystem$1,500+
Maintenance — monthly$50/ mo
Maintenance — annual save $120$480/ yr
✦ Starter credit of $500 Carries over to any Full Site package (valid 12 months). No cash value.

Why Handwired Exists

Made to be
authored.

Most websites are built from the same handful of layouts, animations, and stock themes. The result is a web where everything vaguely resembles everything else — functional, forgettable, interchangeable.

Handwired exists to make sites that feel authored. Distinct places with their own personality, logic, and atmosphere. Sites where someone notices when they arrive — and remembers after they leave.

The difference between a website and a place is whether someone notices when they arrive. That's the standard every project is held to here.

The Handwired Standard

Built different.
By design.

100% Original Design

No Squarespace. No Wix. No stock themes. Every site designed from scratch so it couldn't belong to anyone else.

High-Performance Code

Semantic HTML, CSS, and vanilla JS. No bloated page builders or slow plugins dragging down your Google scores.

Custom Interactions

Micro-animations, physics-based details, and thoughtful motion that make your brand feel premium.

Conversion-Focused

Every layout is engineered to guide visitors toward action — whether that's a phone call, a signup, or a purchase.

Experimental Interfaces

OS emulators, interactive fiction, concept sites. If it lives on the web, it can be architected from the ground up.

Direct Collaboration

No account managers. No outsourced code. Just Sloane Kade working directly with you on something that matters.

How it works

From idea to unforgettable.

01

Discovery

We start by asking the questions that matter: What does this need to feel like? Who is it for? What should people remember? Every project begins with a deep understanding of your brand, your audience, and the feeling you want to leave behind.

02

Direction

A visual world is chosen before a single line of code is written. Palette, typography, motion, atmosphere — the concept is locked in first. This ensures every pixel that follows serves a clear, intentional purpose.

03

Build

HTML, CSS, and JavaScript written specifically for your project. No page builders. No stock themes. No borrowed solutions. Every line of code is placed with intention, crafted to bring your unique visual system to life.

04

Refinement

The details that make it feel finished. Micro-interactions, mobile polish, edge-case testing — this is where good becomes great. We refine until every interaction feels thoughtful and every detail earns its place.

05

Launch

Deployed, tested, and handed over with care. You'll understand exactly what you have, how to manage it, and what comes next. The site is live, but more importantly, it's built to last.

Client Work

What people
actually said.

"Working with Handwired was like having a creative partner who actually understood what I was trying to say. The site doesn't just look good — it feels like me. My readers noticed the difference immediately."
Solene Reese
Author · Dark Romance & Sci-Fi
solenereese.com
"She built this as a gift, which tells you everything. She puts this level of care into something she's giving away. The site does exactly what a contractor site needs to do — it looks trustworthy, easy to navigate, and it makes me look established. Clients have mentioned it."
Sam
Owner · Everything Under the Son
everythingundertheson.neocities.org
✦ Next client spotlight →

The next testimonial on this page belongs to a client whose site makes people ask who built it. Could be yours.

Ready to be on this page? Start a project →

Studio commitment
Every project starts with a completely original visual system.
No prebuilt themes. No purchased layouts. No cloned designs. If it exists somewhere else, it doesn't belong here.

Notes & thinking

Read all posts →
June 2025

Why Original Design Matters

Stock themes solve the wrong problem. They optimize for speed of assembly, not memorability of outcome. Here's why starting from scratch creates trust.

Read more →
May 2025

The Hourly Chime as a Brand Detail

Small moments of delight compound. A chime isn't a feature — it's a reason to return. How micro-interactions build lasting impressions.

Read more →
April 2025

What Web Components Taught Me About Simplicity

Encapsulation isn't about hiding complexity. It's about creating clarity through boundaries. Lessons from building without frameworks.

Read more →

Common questions

Asked & answered.

Starter sites are a flat $500 — a complete, polished one-page identity delivered in 1–10 days. Full custom multi-page sites start at $1,500. And your $500 Starter payment carries over as credit toward a Full Site upgrade for 12 months, so starting small costs you nothing later.

Never. Every site is designed and hand-coded from scratch in HTML, CSS, and vanilla JavaScript. No Squarespace, no Wix, no stock themes — nothing that could belong to anyone else. That's the entire point of Handwired.

Starter sites ship in 1–10 days. Full Sites typically take 2–6 weeks depending on scope. You get a clear timeline before any work begins — and because one person does everything, there's no handoff lag between design and build.

Sloane Kade — directly. No account managers, no outsourced code, no "the team will get back to you." One person designs, writes, and builds the whole thing, and answers every message.

Every package includes 3 months of maintenance. After that, ongoing care is $50/month or $480/year. You also get a full handover so you understand exactly what you own — no lock-in, no hostage situations. Ready when you are →

✧ limited availability ✧

Got something that needs to exist?

Author websites. Small business sites. Product pitches. Interactive experiences. Starter sites from $500. Full custom from $1,500.

I take a limited number of projects each month to ensure every one receives full attention.

"Every project starts with a completely original visual system — no stock themes, no borrowed layouts. Just a site built from scratch for you."
📞 Book a 15min call

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